CTS: About an expensive commodity: authorship.


Authors are sophisticated creatures. They are unpredictable, yet easy to “read”. Can we become one of them and be as sophisticated as them by learning to articulate our own thoughts and visions?


Coming to university is challenging, not only do we need to learn new things, but also to reflect on them. So here we are, sitting at the desks, expecting the great knowledge to embrace us. Although we have been here for hours, studying authorship (noticing the gender, age, origin, occupation), I still miss the deeper meaning. It is useful to know the purpose for which an author produces his work (academic, entertaining, social) but how does that directly affect me? I must yet discover.


Authors can be influenced by backgrounds and sets of values they have developed over years. It can be most clearly seen in the columns, where writers often present their own opinions, whereas in academic books they focus more on facts and figures. I am not a columnist, yet my work reflects my nature which, hopefully, comes across through my writing. I change my tone per the audience. However, to move onto the next level, I need feedback from my audience. And that is what I receive through blogging.


I write pieces that anybody can access online and instantly react to them. The authorship means a creation of work to me. Authors, however, create it in various ways. Personally, I am not too keen on being called an author. This category is so vague that it can essentially include anyone. Today’s society is being separated into smaller groups “based on individual lifestyle and personal aspirations” (Hands, 2009: 20) so designers can focus on specific groups to satisfy their needs and be more personal.


Learning about authorship changes my perspective. It pushes me forward in becoming a better author, but it also gives me an idea about whether this job attracts me or not. Being an author brings a sense of belonging, yet it allows to differ from the rest. There is no direction, nor condition on how to be special. Be an artist, be a part of a group, but stay true to who you are. I am an independent author who contributes to the global writing community in her own, special way.


Hands, D. (2009) Vision and values in design management. Lausanne: AVA Academia


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